Partner With Creators Who
Move Markets.

Micro-influencers (5K-50K followers) typically deliver higher engagement rates and stronger local audience connections than mega influencers. For hyper-local campaigns in the tri-state area, we often see better ROI from 10 micro-influencers than one celebrity partnership at the same budget.

We analyze engagement rate relative to follower count, comment quality (real conversation vs. generic emoji responses), audience demographic data, follower growth patterns for artificial inflation, and past brand partnership performance. We reject any creator with suspicious engagement patterns regardless of follower count.

Every brief covers: campaign goals and messaging framework, content dos and don'ts, required hashtags and disclosures, deliverable specifications (post formats, quantity, timing), approval process, and payment terms. Clear briefs prevent misalignment and protect both your brand and the creator.

All sponsored content must be disclosed per FTC guidelines - #ad, #sponsored, or platform-native disclosure tools for paid partnerships. We include disclosure requirements in every creator contract and audit all published content to ensure compliance. Non-compliant content is flagged immediately for correction.

Content rights are negotiated in the creator contract. Standard terms grant you a license to repost creator content on your own channels. Full ownership rights with unlimited usage (including paid ads) typically command a higher creator fee but are worth it when content performs well enough to scale as Spark Ads or Meta whitelisted creative.